With the unveiling of the Concept A Sedan at Auto Shanghai Mercedes-Benz is giving us an enticing glimpse of its next generation of compact vehicles – and a potential new body type.
The Concept A Sedan shows an evolution of the current Mercedes-Benz design language, taking it to the next level. The surface-focused design features reduced lines and flat surfaces in what is described as a design idiom of “sensual purity”.
“Our Concept A Sedan shows that the time of creases is over. With its perfect proportions and a sensual treatment of surfaces with reduced lines, it is the next milestone of Sensual Purity and has the potential to introduce a new design era.”
This is a definite and deliberate move away from the current design direction of rival premium marques. You can already see this desire to move away from edges and creases in the current C Class, and the Concept A takes this a step further. How much of this design language makes its way to new Mercedes-Benz models is yet to be seen, but the intent is clear.
Mercedes-Benz believe they have grounds for confidence in this based on the sales success of its latest models. Britta Seeger, member of the Board of Management of Daimler AG responsible for Mercedes‑Benz Cars Marketing & Sales says..
“Their success shows that our customers are absolutely delighted with the current generation of Mercedes-Benz compact cars. We are therefore extremely confident that the planned expansion will lead to a continuation of this success story.”
In stark contrast to the “sensual treatment of surfaces”, the striking front expresses a bold self-confidence, highlighted by the deep Panamericana grille tilted towards the front. Featuring teeth-like vertical chrome inserts and a star in the centre, as well as the stretched bonnet with Powerdomes, there is a menacing tone. The large, lower air inlet featuring a diamond grid structure and a striking trim strip in dark chrome is also amongst the most eye-catching features.
The Concept A design, which presumably also refers to the design cues used in the headlamps and tail lights, guarantees a confident look which is simultaneously instantly recognisable. The striking tail light image has also been designed as a structural sculpture. In line with the evolved design philosophy the lines and gaps at the rear have been reduced.
As a contrast to the paintwork the rear bumper features a diffuser-look lower part trimmed in black and a chrome trim strip that emphasises the width and underlines the car’s premium appeal. The integrated exhaust deflectors are finished in dark chrome. Additional features of the roadworthy show car are dark privacy windows all-round as well as a large, panoramic glass roof.
The current compact vehicle generation is crucially contributing to Mercedes‑Benz’s most successful and rejuvenated appearance ever to make 2016 the sixth year of records in succession. More than two million compact vehicles have been sold around the globe since 2012.
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